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In today's tough real estate market, the importance of smart marketing is important to selling a home. Real estate agents should take heed of the importance of custom realtor Web design when the statistics show the impact that the Web has on the real estate industry today. According the National Association of Realtors, a 2005 study indicates that homebuyers are utilizing the Internet for their home searches and they are doing it in droves. A whopping 82% of first time homebuyers and 78% of veteran homebuyers used the Internet in their search for a home. This means exposure on the Web is vital and so is custom realtor Web design. The Web sites of today carry everything from slide shows to streaming video to interactive floor plans.