Personal web design is often sloppy or unprofessional because individual users either do not take the time, they do not have the tools required to make a professional website or they don't have the ability to do so.

While many individuals do not need a professional looking webpage, businesses do. Expert business web site design, therefore, seeks to create web pages for companies that need to look professional and business-like. This means that a website will have coordinating colors, will be soft on the eyes, easy to read, free of excessive flashing or moving graphics and be easy to navigate.

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