September 19, 2008, Newsletter Issue #185: Working with a Web Design Firm

Tip of the Week

The approach you take to working with a Web design firm can determine how smoothly the process goes to create a Web site for your business. Begin by selecting the Web Design firm with a staff and experience most closely matched to your organizational needs and goals. Next, follow a few simple rules to produce results that give your firm a profitable and formidable presence on the Web.
• Keep lines of communication open and clear by assigning a primary liaison to the Web design staff.
• Keep your design timeline and direction on track by maintaining clear meeting notes and referring to your design brief.
• Approve all items like typography, copywriting, and Web design according to the timeline in order to avoid time spent with excessive revisions and disagreements over the conceptual process.
• Even when the project is complete, think for the long term. Assess what worked and what needs improvement for the next time. It is far easier to forge a strong relationship with a Web design firm and work with them again in the future than starting the entire process over.

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