August 1, 2008, Newsletter Issue #178: Speaking the Language of Web Design

Tip of the Week

Communicating with a Web designer or Web design firm on a project may be much like conversing in the same language, but in another dialect. You have an idea of what you are hearing or trying to communicate, but you are not entirely certain the speech is conveyed properly. To learn the language of Web design, it is helpful to keep a few things in mind:
• When discussing the idea of creative specifics of Web design, you may have an idea of what you aim to achieve, but you may have a difficult time with the description. In this instance, pictures can be more worthwhile than words. Browse through design books, periodicals, and Web sites. Mark the images that appeal to you and present them to your designer.
• Think of your target audience when describing a design aesthetic. If your target audience is a sophisticated, college educated market, ask your designer to create a Web site along those lines.
• Ask your Web design firm or Web designer to educate you. It will be worthwhile to spend a brief meeting session to review the specifics of a project, including the design process, review process, technical issues, and nature of the project team, if any. One meeting spent learning the language of Web design can assist you throughout this project and those in the future.

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