Web sites using Flash Web site design are at the forefront of areas like content, design, and innovation. The Web Marketing Association has released the results of its nine-year study, the Internet Standards Assessment Report (ISAR). The results noted that among advertising Web sites, those created with Flash Web site design outperformed those without. However, the results indicated that although these Web sites scored high in design originality and content, not every area of Web site design was a strong point. Areas like navigation and ease of use were rated as problem areas. Since Web sites using design with Flash tended to concentrate on exhibiting an advertising firm's work, their Web site design often neglected incorporating a high level of interactivity with the user and a clear site map.

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