March 30, 2007, Newsletter Issue #111: How can my Website design maximize both traffic and conversion potential?

Tip of the Week

There are both on-site and off-site features that attract users to your Website.

Some on-site factors, that are crucial to web site design, are ease of navigation and friendly site design that increases functionality. The language should be simple, and the Website design should accommodate various types of users. The layout and content should be straightforward and concise.

Some off-site factors that will produce traffic to your Website are building link popularity, and raising the profile of your company by appropriately branding your company. There are numerous ways branding can improve your web site's success. Linking your corporate identity to off-site links can greatly improve traffic and retention on your Website.

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