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The movement of interactive media is going to an entirely different level. An interactive advertising campaign can actually engage the viewer to give and receive information. For instance, one interactive advertising campaign involves the partnership of a major satellite TV company with an auto manufacturer. Using the television as a medium for an auto advertising campaign, the viewer can find out additional information about the product. You will be able to get a list of nearby auto dealerships by entering your zip code. You can order an interactive CD from the auto manufacturer filled with music, wallpaper, and a computer based game by simply clicking a button. You will also be able to click and sift through auto features and photo galleries - all while watching this auto advertising campaign.
|Sheri Ann Richerson|