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A retail setting is prime real estate to introduce interactive media like touch screen computers. A customer will be able to interact with a well designed digital interface, allowing them to access everything from information on products, company trivia, and personalized customer preferences. Gift registries are one example of interactive media now commonly used in major retail chains. You can realize cost savings over time by allowing the consumer to engage in a friendly and interactive environment with media rather than utilizing retail personnel.
|Jennifer Mathes, Ph.D.|