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At an interactive design agency, you can find an array of the latest design developments including interactive Internet, multimedia, iTV and Wireless downloads to handheld devices. Currently popular in Europe, iTV offers an interactive experience for viewers to engage with their television sets; from playing trivia games to user directed advertising, iTV is an entirely new realm of design for an interactive design agency. Another popular development comes in the form of downloadables for your handheld devices. The list of design developments Interactive agencies can create includes animations, video shorts, and audio compilations.