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For a simple and cost effective means of creating an Internet marketing campaign, use your own Web site as an on-site Internet marketing solution. Customers and clients may visit your company Web site, but you need a method to get them to return and to keep them engaged. You can create your own Web based Internet marketing campaign by a number of methods:
• Create keyword rich Web content on your company Web site.
• Make a targeted opt-in email list of your customers and clients to provide them updates on your products and services.
• Provide industry news to your clients and customers on products and services by creating a regular newsletter.
• Add bonus incentives for the use of your products and services.
• Create surveys to understand which direction to take your Internet marketing solution.
|Jennifer Mathes, Ph.D.|