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Every business is unique and should assess what its own marketing needs are. For some businesses, it may be beneficial to hire an Internet marketing consultant. If you are a business who has recently made a decision to create a Web site or if you are an existing business ready to take your venture into a new direction, it may be an appropriate time to get the expertise of a consultant who can guide you through the Internet marketing process. An Internet marketing consultant can determine your primary competition, what market share is available, and give you a reasonable expectation to the amount of market share you will be able to gain.