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Remember that your audience can range from the most basic web site user to the savviest; good web development will draw in a wide range of users. Once you have caught the eye of the user, be use to keep them interested through simple and easy to read details. The purpose of good web development is to clearly and concisely convey your message to the audience; just because you are a doctor doesn't mean that your audience is. For the purposes of the best web development possible, keep the technical, hard to read language off your web page.