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Good web designers have the ability to create custom web site designs that are easy to navigate and are innovative. Custom web designs allow the web user easy navigation, so that s/he can find specific information quickly and easily. Custom web site designs that allow for efficient navigation should have a menu structure that is short and simple; also the buttons on the menu should be easy to find and read. A good custom web site design allows the web user to access all information within a few simple clicks.