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If creating instant recognition of your company's service and reputation are priorities to you, branding is essential in your professional web design. The consistent uses of your corporate identity with all other aspects of your collateral material will increase the visibility and recognition of your web design. Your URL should be prominently displayed and frequently seen on all of your print media and collateral material, so that when a user arrives at your web site, they have immediate name recognition. A good professional Web designer will not only create a professional web design for you, but will also recommend good companies to design matching professional collateral materials as well.