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Using your corporate identity is very important! If you don't have top-of-mind brand placement, it's easy for visitors to get lost in the sea of your competitors who likely have professionally designed web sites. If a brand is not properly championed prominently in a professional web design, users will not remember the brand behind the web site. A professional web design should feature the brand featured in at least three different ways – this repetition will help sink the brand into the minds of the web site's audience. Therefore, branding is a paramount element in a truly professional web design
|Jennifer Mathes, Ph.D.|