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Web marketing is not all that different from traditional marketing. Like traditional marketing, a Web marketing campaign must identify and focus on a target group that is most likely to respond to your campaign.
Web marketing can help drive qualified traffic to your web site with not just hits, but real visits. This is accomplished by strategic positioning of off-site links and anchor terms that channel traffic to your site from other areas in the internet.
Another strategy is to include your web site into a link sharing network. These networks can instantly provide hundreds, even thousands, of additional places where your potential Website users can find you.