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Some people can get a graphics design software package, but they are not a graphic designer. Same with web design. Just because someone has access to publishing pages on the web doesn't mean that they are web designers.
Web design considers the layout of your text and your graphics throughout your website. The best web designers also do what they can with your website's meta tags to gain you the best exposure for your purpose on the Internet. Web designers are not traffic brokers. Web designers are also not usually web developers.
Color, layout, and other visual considerations are all part of what a good web designer will do for you.