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If you are a professional web designer, you need to create a comprehensive portfolio that highlights examples of your best work while also showcasing the full spectrum of what you are able to do. Your portfolio should include examples of top notch websites you have worked on recently. The sites you select to include in your portfolio should demonstrate your skills in design as well as your knowledge of web based marketing.
In addition to showcasing your best web design work, your portfolio should include other examples of your design and technology skills. If you have experience creating interactive CDs, include a few of your best projects in your portfolio to demonstrate your CD production skills. It's also a good idea to include samples of electronic newsletters that you've designed, logos you've created, and even articles you may have written that showcase your knowledge of web design and Internet marketing.