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An interactive agency can encompass many aspects of the Web and other forms of media. When you think of interactive media, think of any physical interaction that allows you to communicate either through graphics or verbal cues. The Graphic Artists Guild defines interactive media as any production or service allowing a user to choose commands to influence an outcome. An interactive agency can create tangible sources of interactive media for your use through sources such as Web design, kiosks, audio prompting, and CD Rom.