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For a more sophisticated method of growing your online business, use Web analytics as an Internet marketing tool. Web analytics is the process of analyzing data collected from visitors to your company Web site. You can use Web analytics to investigate revenue generation and learn how much you made in product sales in relationship to the number of visitors to your company Web site. You can track your marketing costs to determine exactly how many Web site visitors you have generated. You can even use this Internet marketing tool to track the actual number of new visiting clients to your online business versus return visiting clients.