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Because your Web site has such a big impact on influencing the clients and customers of your business, creating an Internet marketing plan is a necessary part of your organizational practices. You should consider several important points during the development your Internet marketing plan.
• Determine who your target audience is.
• Research your competition and devise a way to stay competitive among similar businesses.
• Examine economic conditions specifically affecting your business.
• Be cognizant of regulations and legal issues that may affect the way you run your business Web site.
• Keep up-to-date on your understanding of technology and design and how you can apply it to your business Web site.