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Creating name recognition for your business or product will make you stand apart from the rest of the competition. That's why Internet marketing is an excellent tool for branding. According to a recent Shop.org and Forrester Research study, the profitability for online businesses looks promising. Nearly 80% of online businesses show profits with an average margin of 21%. With the growing number of consumers online, Internet marketing is not only an effective means of promoting your business branding, it is an essential one.