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Web content is the basis for everything you display on your Web site from product information to images to your company bio. As an aid to ensuring your Web content is optimal, incorporate a content management system (CMS). A content management system is the application you use to create, organize, update, and maintain your Web site content. You can integrate a CMS into your network that allows you to log in for access and control what goes on your Website. CMS is the tool that puts you in control of maintaining your business Website.