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Creating custom real estate Web design today does not mean simply compiling a basic static site with informational content, a few photos, and select housing listings. With the availability of new media, you can now add interactive functions to make the design for your custom real estate Web site much more engaging. Add a 360-degree video to showcase homes for sale. Prospective buyers can pan to and zoom in to get a better look at specific rooms and outdoor areas. For new homes for sale, consider engaging in a software program allowing your viewers to see a virtual model of new homes.