Hot topics for both consumers and webmarketers on WebmasterRadio.FM
Every Wednesday, 5PM Eastern.
Q: What interactive media can I use in a retail setting to increase customer interaction?
Answer(s) to this Question (
1 / 1
)
Interactive Media for Retail
A retail setting is prime real estate to introduce interactive media like touch screen computers. A customer will be able to interact with a well designed digital interface, allowing them to access everything from information on products, company trivia, and personalized customer preferences. Gift registries are one example of interactive media now commonly used in major retail chains. You can realize cost savings over time by allowing the consumer to engage in a friendly and interactive environment with media rather than utilizing retail personnel.