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Trade Show Motion Graphics Presentations
Trade show presentations, such as those used in booths at conventions, are usually stored on the local computers that are set up at the trade show.
These graphics and animations have been previously created, then saved onto the local computer for use at the trade show. This process is more advantageous than attempting to run the graphics from the Internet, because if the Internet connection is lost or problems with the web interface develop, the presentation will not be accessible, possibly leading to loss of sales or new clients for the presenting company. By making sure that local copies of the presentation are used, this possibility is eliminated.
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352 Media Group Tip: Stand Out with Digital Trade Show Presentations
What message is your company's trade show presentation sending? If trade show participation plays a significant role in your company's marketing strategy, you know how important it is to have an appealing display that attracts the attention of expo visitors and differentiates your exhibit from that of your competitors.
While having a nice supply of giveaways can be a good way to draw visitors to your booth, these types of items aren't likely to induce them to want to learn more about what it is that your company has to offer. To make the most of your trade show experience, you need to go beyond just encouraging people to stop by your booth and interest them in learning more about your business.
That's why digital trade show presentations can be such an effective marketing tool. A professional quality presentation created with the best motion graphics and displayed on high quality visual media offers a terrific way to capture – and keep – the attention of trade show attendees. If you'd like to boost profits by improving the appeal and effectiveness of your vendor booth, consider upgrading your exhibit to a digital trade show presentation.
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Web Video Hosts
Web video hosts, such as Youtube or Google Video, are websites that allow registered users to upload their own self-created videos and share them with the world at large.
Many businesses and organizations utilize these services to upload commercials or promotions for themselves, which can be hosted by the web video host, and then displayed on the business's own home page.
The use of most web video hosts is free, although some sites do take temporary or permanent possession of copyrights associated with uploaded videos. Two of the most common web video hosting services are Youtube and Google Video.
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352 Media Group Tip: Welcome Visitors with a Web Video Host
Want a website that's likely to capture and keep visitors' attention right away? Consider adding a video web host to your site. Instead of relying on the graphic design and text to engage site visitors, your site will virtually come to life with a professionally designed web video host presentation. When you add a video web host to your site, visitors will be greeted by a brief professional video that features full motion graphics and audio that carries a message of your choosing. What better way to welcome visitors and provide key information in the few seconds it will take them to decide whether to check out what you have to offer or move on to another website?
Of course, the quality of video added to your website will have a major impact on how effective this strategy will be. It's a fact that not every web development company has the ability to provide effective video web hosting services. If you decide that a video web host is a good choice for your site, be sure to hire a web development company with extensive experience with all stages of the web host streaming video process, such as the 352 Media Group (www.352media.com). Ask to see examples of projects the companies you are considering working with has completed, and be certain that you understand exactly what is included in the full motion graphics package that you are considering before making your final decision.
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Motion Graphics
Motion graphics is a generic term to describe computer-generated graphics that are displayed in a manner that give the illusion of motion.
Examples of motion graphics can be found in online games, videos, interactive tutorials or any other type of animation that moves. Applications that create these graphics include Adobe Flash and Microsoft Silverlight.
Common uses of motion graphics are in popular cartoon animations created by individuals, political commentary animations, videos that are hosted on the web (such as YouTube) and interactive games that are either free or require a fee to play.
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352 Media Group Tip: Put Your Motion Graphics Skills to Good Use
Does your range of design skills include working with video and flash animations? If so, look for employment with a web development company that offers more than just standard design and development services. Consider applying for a position with a full service design company that incorporates flash design, Silverlight development, web host streaming video production, and other motion graphics technologies into its work. When researching prospective employers, pay attention to the types of services offered to identify those companies that most likely need someone with your skills and experience.
Of course, if you want to be considered for employment with a company that takes pride in providing clients with the most innovative and best motion graphics features for their websites, you'll need to be able to demonstrate your skills through your resume and portfolio. Prepare samples of your best animation as video work to submit at the time of application, so there will be no question that you stand head and shoulders above other applicants whose portfolios are limited to more traditional design and development techniques.
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Digital Trade Show Presentations
A digital trade show presentation is a presentation that involves some kind of digital display, whether it be plain text, images or motion graphics.
These presentations can be in the form of a keynote address or as a part of a booth at a convention. They require the presence of a computer and a projector, and the inclusion of an Internet connection is optional, depending on whether the presentation is stored locally or on the web.
These presentations can be static or interactive, and the interactive ones are often used in conjunction with hardware that the presenting company is demonstrating. They might also demonstrate the use of a new software product, and allow users to interact through the use of a mouse and keyboard.
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The Best Motion Graphics
Some of the best motion graphics that are used for web pages today are Adobe Flash, Microsoft Silverlight and Adobe Shockwave. The most popular software used today is Adobe Flash (formerly Macromedia Flash), which is used in everything from video files to cartoon animation to online and offline games.
Microsoft Silverlight, released at the beginning of September 2007, is a competitor to Flash and promises a cross-platform motion graphics framework that integrates with .NET. Silverlight appears to be promising, although development has not progressed very far because of the relative newness of the technology.
Finally, Shockwave--which has dropped in popularity over the past few years--has moved from a general use to a more specific use in online and offline games. The differences between Shockwave and Flash are technical in nature, though Flash is more popular with the population at large for both technical and marketing reasons.
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Streaming Video
Streaming video is most often seen on news websites such as CNN, CSPAN, or Fox News. This video is often broadcast live on television, and the streaming video is shown live on the Internet as well.
The stream is a "live" broadcast in that it differs from other online videos such as those on YouTube, because it normally cannot be paused, restarted or otherwise affected like YouTube videos. This is because the "stream" of the video is not stored on a central computer like a YouTube video and is only viewable while it is being streamed.
Thus, when the stream ends, so does the video. Sometimes organizations will save pieces of streamed video and offer them for playback on their webpages, but the majority of videos are not saved and are simply discarded after the stream is terminated.
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Adobe Flash
Adobe Flash (formerly Macromedia Flash) is a motion graphics framework that has been popular for several years. Its most ubiquitous use is in flash-based games and animations, which are created and released by people across the Internet.
Flash is cross-platform and cross-OS, running on virtually all modern browsers (IE, Firefox, Safari, Opera, etc.) and operating systems (MS, OSX, Linux, etc.). Part of Flash's popularity is the ease and simplicity of developing applications in it, as well as the broad compatibility that it offers.
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Microsoft Silverlight
The newly released framework, Microsoft Silverlight, was recently unveiled as a proprietary motion graphics framework, that is designed to compete directly with Adobe Flash and with elements of Ajax.
Silverlight applications can be created in any .NET programming language (i.e., C++) and can be used to create interactive applications or to display video or audio presentations.
Silverlight is used in conjunction with both XAML and Javascript, and is capable of taking input from the user from both keyboard and text, as well as displaying JPEGS, vector graphics and full motion video.
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Microsoft Silverlight Development
Development in the new Silverlight environment can be achieved using any .NET programming language, so long as the language can communicate with the Silverlight CoreCLR.
Microsoft has released a new version of Visual Studio that has a sliverlight development environment specifically designed for creating Silverlight applications, and their Expression Bend 2.0 can be used to develop user interfaces for Silverlight applications.
The key thing to remember when developing in Silverlight is that the CoreCLR, not the .NET Framework CLR, must be targeted by the development application.
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