Read these 10 Internet Marketing Tips tips to make your life smarter, better, faster and wiser. Each tip is approved by our Editors and created by expert writers so great we call them Gurus. LifeTips is the place to go when you need to know about Web Design tips and hundreds of other topics.
Client feedback can be an excellent way to not only gauge how you are doing as a company, but can be a means of incorporating solid information into your Internet marketing plan. For instance, you can compile a short survey to engage your client's opinions on an aspect of your business Web site or new product. In addition to receiving valuable information to input into your Internet marketing plan, you can also gather customer contact information to add to your database.
This method of gaining client feedback is not only cost effective and a good way to increase interaction on your business Web site, but a way to expand your contacts for future email marketing campaigns. Another way to utilize the information garnered from client feedback is to incorporate changes to the content onto your business Web site.
For a simple and cost effective means of creating an Internet marketing campaign, use your own Web site as an on-site Internet marketing solution. Customers and clients may visit your company Web site, but you need a method to get them to return and to keep them engaged. You can create your own Web based Internet marketing campaign by a number of methods:
• Create keyword rich Web content on your company Web site.
• Make a targeted opt-in email list of your customers and clients to provide them updates on your products and services.
• Provide industry news to your clients and customers on products and services by creating a regular newsletter.
• Add bonus incentives for the use of your products and services.
• Create surveys to understand which direction to take your Internet marketing solution.
An Internet marketing company will focus not only on creating quality design for your business, but can concentrate on the entire package. You should expect a company that offers you Internet marketing services to be able to not only design your Web site, but to be able to assess your target audience, create a package to cater to that market, and optimize your Web site for maximum exposure. These are a few goals you should be able to obtain with your Internet marketing company:
• Use search engine optimization to create a high rank for your Web site.
• Create a Web site that will not only attract visitors, but entice them to stay and browse.
• Understand consumer trends and behavior for your target audience and offer a solution to incorporate appropriate marketing practices into the design of your Web site.
Because your Web site has such a big impact on influencing the clients and customers of your business, creating an Internet marketing plan is a necessary part of your organizational practices. You should consider several important points during the development your Internet marketing plan.
• Determine who your target audience is.
• Research your competition and devise a way to stay competitive among similar businesses.
• Examine economic conditions specifically affecting your business.
• Be cognizant of regulations and legal issues that may affect the way you run your business Web site.
• Keep up-to-date on your understanding of technology and design and how you can apply it to your business Web site.
The Internet can be a powerful tool for your online business. Smart Internet marketing strategy can help you increase your customer and client base, develop branding for your products, and give your business exposure to a broader demographic. The following guidelines to employ Internet marketing strategy will help position your business as a contender in the marketplace:
• Create a well-designed Web site to attract visitors and help establish your company image.
• Add informative articles or publish a newsletter in conjunction with your Web site.
• Create an effective email list to target your marketing campaigns.
• Achieve a high ranking on search engine results so visitors can find your online business.
Creating name recognition for your business or product will make you stand apart from the rest of the competition. That's why Internet marketing is an excellent tool for branding. According to a recent Shop.org and Forrester Research study, the profitability for online businesses looks promising. Nearly 80% of online businesses show profits with an average margin of 21%. With the growing number of consumers online, Internet marketing is not only an effective means of promoting your business branding, it is an essential one.
For a more sophisticated method of growing your online business, use Web analytics as an Internet marketing tool. Web analytics is the process of analyzing data collected from visitors to your company Web site. You can use Web analytics to investigate revenue generation and learn how much you made in product sales in relationship to the number of visitors to your company Web site. You can track your marketing costs to determine exactly how many Web site visitors you have generated. You can even use this Internet marketing tool to track the actual number of new visiting clients to your online business versus return visiting clients.
To keep your business running in optimal shape, you should plan to make a regular strategic Internet marketing assessment. Take a look at the effectiveness of your Web site in terms of attracting new clients and customers. Your Web site should be contributing to the profitability of your company in a scalable fashion. And if it isn't, you need to determine why. Compare the effectiveness of your Web site with your competition. If during the course of making your strategic Internet marketing assessment, you determine your Web site is an effective vehicle for your business, determine a way to maintain that direction, and implement a plan of action.
When examining your Internet marketing strategy, it is often helpful to examine your business practices through an inquiring analysis. You can get an honest assessment of how well you have implemented your Internet marketing strategy and whether or not your online business measures up to expectations. Ask yourself:
• Is my competition doing well and why or why not?
• Can I hone my Internet marketing strategy to make me stand out from my competition?
• What image would be most effective at drawing my target market to my online business?
• Is there a need in my target market that has not yet been addressed and is there a way I can meet those needs?
Every business is unique and should assess what its own marketing needs are. For some businesses, it may be beneficial to hire an Internet marketing consultant. If you are a business who has recently made a decision to create a Web site or if you are an existing business ready to take your venture into a new direction, it may be an appropriate time to get the expertise of a consultant who can guide you through the Internet marketing process. An Internet marketing consultant can determine your primary competition, what market share is available, and give you a reasonable expectation to the amount of market share you will be able to gain.
|Jennifer Mathes, Ph.D.|