January 12, 2007, Newsletter Issue #102: Benefits of Flash Animation

Tip of the Week

If you're considering incorporating flash animation into your business Web site, you're making an excellent marketing decision. Flash Animation can add a whole new level of interactivity to your Website, showcase your business, and increase the branding power of your products.
• Flash animation can help you control the experience of your Web site visitors by allowing you to implement a storyline to your Web site. Add an animation to introduce your business, introduce audio to get your message across, or create a map that guides your visitors through your business Web site.
• A Web site without flash animation is much like a storybook without pictures. You may be able to get a sense of the plot, but you lose the overall picture. Flash animation can help give your business that extra "edge" for visitors to your Web site by adding a new level of visual imagery and highlighting what you want them to see.
• Branding is a powerful tool that helps differentiate your commodity from your competitors. Flash animation helps you to do just that by adding a level of distinction to your business, defining your image, and creating a sense of connection for your clients.

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