September 1, 2006, Newsletter Issue #85: Creating Ecommerce Web Design

Tip of the Week

Retail businesses, whether they are primarily brick and mortar operations or solely online, need well-built ecommerce Web design to stay competitive with other sellers.
If you are starting out or expanding your business into the ecommerce realm, it is helpful to understand the basics of ecommerce Web design.
Your ecommerce Web site should consist of a site map organizing your online store. For a basic retail Web site, you should have a general database for your goods and an online purchasing system for customers to buy a product off of your online store.
More complex Websites will include customizable databases, allowing you to keep track of your products by category, tracking when stock is low, and cross referencing products.
More sophisticated ecommerce Web design will also include custom graphics, text, and interactive features like Flash animation, music, and voice-overs. You can have the option of mining customer data to profile your customer base. Options for an online store also includes URL tracking so that you know where your visitors found you or where they looked before coming to you.

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